Shandong Sunrise Fuel Co. Ltd. was established in 2002 with a registered capital of 100 million CNY . The company adheres the essence of Qi culture of open, practical and development, keeping a foothold in supply chain, services on the industry chain and keeping up with the pace of China's development from world factory to world market, the company industry has developed from single domestic trading to complementary domestic and international trading, and developed from a single energy business to bulk mineral energy, fuel energy, nonferrous metals, petrochemicals, shipping logistics and other industries. At the present, the bulk commodity business has formed the operating pattern of coal, iron ore, aluminum ore, petrochemicals and other core products, the operating scale of a number of products is leading in China; The company has set up regional operation centers?in Shandong province, Beijing, Shanghai, Qingdao, Shanxi Province, and Guangxi Province etc., which forms radiation purchasing channels and marketing networks in the important and domestic economic field.
Good faith management, Maintain sustainable growth. The Sunrise company adheres to the business philosophy of “steady and progressive development, standardized operation, honest management, prudent and efficient work”, committed to creating the stable and high level of value for customers, has been listed in the supplier of many central state-owned enterprises such as China power construction, Huaneng, Huadian, SPIC etc., and established long-term stable cooperative relationship with them, which finally has become its excellent supplier. Meanwhile, the company has established a good reputation in the domestic and foreign markets because we strictly observe the spirit of contract by honoring contract and keeping promise.
In compliant with?trend, alteration according to changes. Sunrise company adheres to focus on global markets, integrate global resources, and take on global distribution with an international vision. In order to positively respond to the national?"The belt and?road" strategy, the company takes the initiative to integrate the enterprise strategy into the national strategy, helping more Chinese enterprises expand into the overseas market?through specialized, large-scale and internationalized services, and help domestic enterprises to move up status in the global value chain, to boost industrial upgrading, and to achieve win-win outcomes for all. At present, the company is expanding overseas bulk commodity market actively, which business scope has extended to Southeast Asia, Europe, South America, Oceania, Africa and other dozens of countries and regions, and set up outlets in important node countries and regions such as Hong Kong, Singapore, Indonesia, Pakistan, Vietnam, Bangladesh, Australia and South Africa, developing various overseas companies and offices into overseas business development and management platforms, resources and information integration platforms for Sunrise’s international strategies.
The highest level of ethics is like water, Honesty always be rewarded. In 2019, the company accelerates the further leapfrog development, to establish a group company on the existing basis—Shangshang Group, and build an international competitive commodity supply chain investment and operation service provider actively. In the future, as a leader in the development direction of the industry, Sunrise will integrate into the global market continuously, further optimize the original industrial structure, focusing on and optimizing the main business without any other concerns. We will consolidate the industrial foundation and enhance the development strength in the three core links of commodity trading services, mineral resources and supply chain services, and realize the layout and operation of the whole industrial chain of commodities.
